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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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About The Event

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

SXSW Biome Barracuda Bowl
Friday
, 
September 
27
 at 
7:00pm
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ABOUT: THE BIOME BARRACUDA BOWL

As part of the Novartis Biome @ Energizing Health House event during SXSW on March 10th-11th, we  will be hosting three separate Barracuda Bowls (startup pitch competitions) aligned with each of the three themes of the day:

 - Reimagining Pain Management (part of “Digital Therapeutics & AI”)
 - Reimagining Clinical Trial Recruitment (part of “Future of Clinical Trials”)
 - Digitizing Biology through Genomics (sponsored by Illumina Accelerator)


**SUBMISSIONS HAVE NOW CLOSED**

PRIZES

DAY 1: 

Top 6 Teams

$1,000 each +

One $10,000
Illumina Genomics Sequencing Grant


DAY 2: 

3rd Prize

$1,000

DAY 2:
2nd Prize

$3,000

 

DAY 2:

Grand Prize

$10,000  


+

Special prize for “Genomics Challenge”:
$10,000 sequencing grant: (sponsored by Illumina Accelerator)

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As part of the Novartis Biome @ Energizing Health House event during SXSW on March 10th-11th, we  will be hosting three separate Barracuda Bowls (startup pitch competitions) aligned with each of the three themes of the day:

 

 - Reimagining Pain Management (part of “Digital Therapeutics & AI”)
 - Reimagining Clinical Trial Recruitment (part of “Future of Clinical Trials”)
 - Digitizing Biology through Genomics (sponsored by Illumina Accelerator)

 

Prizes:

Day 1
- Top 2 Teams from each theme: $1,000 each
 

Day 2:

- Grand Prize: $10,000
- Runner Up: $3,000
- Third prize: $1,000
- Special prize for “Genomics Challenge”: $10,000 sequencing grant: (sponsored by Illumina Accelerator)

RSVP
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To achieve great things, two things are needed: a plan and not quite enough time.

Challenges

Challenge 1:
Reimagining Pain Management

The Situation:

Chronic pain is a global problem. It is estimated that nearly 20% of adults suffer from pain globally and that another 10% are diagnosed with chronic pain every year, accounting for 15%–20% of physician visits worldwide. In the US alone, chronic pain is estimated to affect over 100 million people and pain-associated annual costs are estimated to range from $560 to $635 billion, which includes the cost of medication and doctor visits, as well as loss of productivity in work, and disability assistance1. When compounded with the opioid epidemic, this becomes a public health crisis. It is evident that there needs to be a better approach to pain management and monitoring, including for those who experience chronic pain as a symptom of a variety of conditions, such as migraine, multiple sclerosis, psoriasis, arthritis, sports injuries, etc.

 

The Challenge:

Not all pain management requires medication and there is rising evidence that non-pharmacological approaches, such as cognitive behavioral therapy and digital therapeutics (e.g. Virtual Reality) can provide symptomatic relief for chronic pain sufferers. Hence, Novartis is looking to reimagine pain management through novel, innovative solutions. We are looking for digital solutions that can:
 1. Objectively assess and measure pain severity 
 2. Measure the health economic (HEOR) impact of pain
 3. Treat pain effectively – either as a condition in its’ own right, or as a symptom of other conditions, such as migraine, multiple sclerosis, psoriasis, arthritis etc.

Sources

SOURCES

- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6022454
- https://www.sciencedirect.com/science/article/pii/S2589295918300092
- https://journals.lww.com/anesthesia-analgesia/fulltext/2017/01000/The_Global_Burden_of_Pain_and_Disability.49.aspx

Fast and Easy

SUBMIT AN ENTRY

**SUBMISSIONS HAVE NOW CLOSED**

Selected finalists will be notified by MAR 1st, 2019.

Please see disclaimers below.

Challenge 2:
Reimagining Clinical Trial Recruitment

The Situation:

Recruitment and retention of patients are widely known as key contributors to the success of clinical trials. Yet, recruitment is the top driver of trial launch delays and 90% of US trials do not hit recruitment targets on time and, taking an average of 2-times longer than anticipated. Additionally, 29% of a clinical trial’s costs are related to patient enrollment process, but only 0.2% doctors and nurses actively refer their patients to clinical trials. Even in the oncology space – where clinical trials are better accepted as a form of potential treatment – it is estimated that 85% of cancer patients are unaware of active clinical research opportunities, even though 75% of them say they would be willing to participate if they did.


The Challenge:

With the rise of consumer platforms like Google and Facebook, along with the ubiquity of mobile and other digital devices, the way that we engage with consumers has completely changed. Hence, we are looking for innovative digital solutions that can help drive patient recruitment and retention for clinical trials, including solutions that:
 1.Find the right patients for specific trials or helps patients find the right trials for themselves
 2.Increase the quality of referrals to sites
 3.Enhance the recruitment and screening process
 4.Drive better patient/caregiver experiences

Quick Solutons

SOURCES

- https://www.mdconnectinc.com/medical-marketing-insights/three-reasons-social-media-should-be-a-strategic-priority-for-clinical-trials
- https://www.mdconnectinc.com/medical-marketing-insights/tufts-research-barriers-clinical-trial-recruitment-success
- Wollongong (2016): The use of social media by adults with chronic illness: analysing the support mechanisms of four social media platforms

Fast and Easy

SUBMIT AN ENTRY

**SUBMISSIONS HAVE NOW CLOSED**

Selected finalists will be notified by MAR 1st, 2019.

Please see disclaimers below.

Challenge 3:

Digitizing Biology Through Genomics

The Situation:

digitize | dijəˌtīz | verb | to convert (pictures or sound) into a digital form that can be processed by a computer.


Biology is in a new era of digitization at a large scale.  Due to the unprecedented cost reductions in DNA sequencing, computing power, and data storage, we are able to convert the A’s, C’s, G’s, and T’s of the genome into ones and zeros that can be processed by a computer.  Since the first whole human genome was sequenced in 2003, the volume of genomic data as grown significantly.  The digitization of biology through genomics has the vast potential to transform drug discovery and accelerate the development of breakthrough therapeutics for patients, to advance precision medicine through early detection and prevention of diseases, and to commercialize novel products to improve human health and beyond.

  
The Challenge:

Today, the role of entrepreneurs and venture capitalist to accelerate the digitization of biology through genomics is critical as our understanding of biology grows exponentially and enabling technologies evolve rapidly.  Illumina Accelerator is partnering with top entrepreneurs and investors to digitize biology and advance breakthrough applications in genomics.  We are looking to collaborate with startups that are advancing breakthrough applications that:
  1.Discover novel drug targets and therapeutic candidates for high unmet medical needs.
  2.Advance the early detection of disease or disorders to improve patient outcomes.
  3.Accelerate new consumer genomics applications for wellness and prevention.
  4.Develop informatics and software tools to unlock the power of the genome.

Quick Solutons

SOURCES

]- https://medium.com/@natashabajema/the-digitization-of-biology-5788e363158c

Fast and Easy

SUBMIT AN ENTRY

**SUBMISSIONS HAVE NOW CLOSED**

Selected finalists will be notified by MAR 1st, 2019.

Please see disclaimers below.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


LOCATION:


THe Biome Barracuda Bowls will take place during the Novartis Biome @ SXSW Energizing Health House event on March 10th-11th, on the 2nd floor of Coopers Old Town BBQ (217 Congress Ave, Austin, TX 78701),  just below the JW Marriot, which will be the home base for SXSW Health programming.


Morning coffee, meetings, private policy discussions, TedTalk style programming, community events, concerts and receptions will all be hosted here.

BROUTGHT TO YOU BY:

The Biome Barracuda Bowls are sponsored by

BROUGHT TO YOU BY:

DISCLAIMERS:

If you are selected to pitch in the Biome Barracuda Bowls @ SXSW, Novartis will not be responsible for the cost of your travel, housing or badge for SXSW 2019.


Selection to participate or winning any of the Barracuda Bowls does not automatically qualify you or your startup to be enrolled as part of the Novartis Biome. 

Check out the full agenda for the Novartis Biome @ SXSW Energizing Health House event on March 10th-11th, including the Biome Barracuda Bowls

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